Spellbind with Landscape Lights by Marcus Jones
Have you ever been on a camping trip before Do you remember what it was like seeing the soft moonlight glowing over the still lake Or do you remember the look of a small oil lantern glowing gently beside your campsite It was enthralling right It was as if a magic spell hypnotized you you feel like not wanting to look away form sight ever again. This magic created by the effect of a subtle glow in dark landscapes is the reason why the industry of landscape lights makes millions of dollars.
Today landscape contractors are in the best position to benefit from this flourishing industry but it essential for them to set themselves apart form competition if they truly want to be on top. Customers want to know exactly why they should buy from you. If you can offer them something that your competitors cannot odds are they will be keen to buy from you.
To efficiently market your company it significant to know what customers are after in landscape lighting in the first place. Previously the primary reason behind the installation of outdoor lights was to ensure the safety security of the family. Lights in the yard allow children to play while parents feel more secure footpath lights prevent family members friends from tripping. Lights also keep the suspicious strangers fishy neighbors at bay. Now however landscape lighting is not just a safety precaution. It is now an effective way to promote the beauty value usability of every homeowners landscape.
Landscape lighting is pretty simple industry yet it makes millions of dollars. Why so This is because many individuals think that they could just get from do it yourself stores the basic lighting products instruction manuals be able to install it well. Yes installation will probably not be a problem if the proper functioning of lights is the only thing concerned. But what homeowners do not understand is the design. Landscape contractors are not some fixture retailers. They sell art. They are trained well to be able to make any landscape captivating by achieving a particular ambiance whether it mysterious grand stagy or romantic.
Most homeowners shell out thousands of dollars on landscaping because they see it as an investment in their homes. By setting aside a portion of their finances to incorporate landscape lighting in this investment allows them to enjoy it a whole lot more. In fact for any homeowner installing a landscape worth $100,000 10 20% of the value of that landscape is in the lighting.
Lastly usability is another major reason why homeowners buy landscape lighting. What is the use of spending hundred thousands of dollars on a splendid looking landscape if it would only look splendid when the sun is up Only the cats the mailman would get to appreciate this very expensive landscape. By including landscape lighting the homeowners have the opportunity to get a lot more out of their investment.
In order to provide the perfect design you must ask your clients explicit questions. If they tell you I'll want lights for my backyard because my kids play there at night you must not be satisfied. Ask more For example ask if there is dark corner at the property's edge that needs to be illuminated Is there a specific spot close to the house they want accentuated to motivate the children to play there instead These kinds of questions would make your customers see that you are not just there for the money but instead to provide them the ultimate service. This then encourages them to choose you.
When you finally know your company's forte are feeling secure about the things you have to offer then it time to get to your potential clients. One way to do this is by offering demo kits. We all know for a fact that people would trust in someone or something that they can see or experience personally. By having a demo set up for them letting them enjoy it for a period of time you make them see that landscape lights installed according to your design is something that they must have. Also see to it that the entire neighborhood knows about you your offers. Remember if you can spellbind one customer with your design you can surely spellbind anyone else.
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